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Road Trip Tag Heuer & Porsche

As part of the 70th anniversary of the Porsche 911 Carrera, Tag Heuer and Porsche organized an event to celebrate this important date.
Paris - Ile-de-France

The event

Important personalities got together to take part in a day-long road trip organized in the world of the two brands. Guests departed from the Hôtel Lutétia in Paris and were then welcomed at several emblematic locations in the Ile-de-France region, such as the Château de Baronville. This was an opportunity to celebrate and to try out the various Porsche Carrera 911 models and have lunch in majestic surroundings. The road trip ended with a gala evening in Paris.
Logo Tag Heuer

Key figures

  • 20 vintage Porsche 911 Carreras
  • 20 new Porsche 911 Carreras
  • 80 people : influencers, top clients, VIPs...
Car show in front of the castle
Guest lunch
Car show in front of the castle

Our assignments

  • Managing the road trip itinerary
  • Organizing lunches and dinners for all participants
  • Completion of all authorization requests
  • Safety management
  • Managing and requesting parking lots in Paris
  • Porsche set-up at photo shoot locations
Porsche car exhibition
Chateau de Baronville
Exposition des voitures Porsche
Table pour le dejeuner au chateau de Baronville
Exposition des voitures Porsche