As part of the 2024 Olympic and Paralympic Games in Paris, Milestone was commissioned by Austrian agency Hochsitz to bring its local expertise to their brand activation event projects. This collaboration resulted in three ephemeral “Houses”: Omega and P&G, partner brands of the International Olympic Committee, as well as TV studios for the German national channel.
Paris
MISSIONS
We supported Hochsitz in coordinating the installation of these unique spaces :
- Omega, the official timekeeper of the Games, in the Parc de Bercy,
- Procter & Gamble, premium partner, in the Rodin Museum Garden,
- German TV studios on the Pont de l'Alma, with a breathtaking view of the Eiffel Tower.
The Milestone agency liaised with the local authorities, the City of Paris and its departments, as well as the Prefecture, to make it possible to set up the various structures and ensure that operations ran smoothly.
We studied and identified all the local service providers to guarantee budgetary efficiency for the project and reinforce the local action. We also coordinated the logistics of each site, managing deliveries and access, which are particularly delicate during the Olympic Games period.
