On the occasion of the Louis Vuitton 37th America's Cup taking place from August to October 2024 in Barcelona, we were commissioned by Accor to support them in implementing their activation and hospitality program for their Orient Express brand, title partner of the French challenger.
Barcelona
Missions
The Milestone team organized, with the Orient Express racing Team, the christening of the French team's boat (the AC75) on May 29. It was then involved throughout the competition period, right up to the closing evening on October 21.
The agency supervised the set-up of the hospitality base, working with an architectural firm to integrate the brand's branding and all the key service providers for the success of its hospitality program: reception / maintenance / technical, as well as land and sea transfers for all its guests.
Our local presence enabled us to respond quickly to our client's requests, and also in a dedicated medium at events and activations within the city of Barcelona.
