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Accor - All On Board

On the occasion of the SailGP stopover in Dubai, Accor commissioned us to manage and produce their activations. The major hotel group has been a partner of both the race and the French SailGP team since early 2023.

The event

From December 5 to 11, 2023, Milestone's teams set up the entire event, teaming up with new service providers to carry out all the activities. This was a major challenge for our agency, marking our first foray into event production abroad.
Accor Logo

Key figures

  • A team of 3 travelled to Dubai to produce the activations.
  • 292kg of waste collected during the "Desert Clean Up" campaign
  • Over 150 people took part in the "Grind for Clean Energy" event

Our assignments

  • Organization and branding of the France SailGP team's meeting with the local offshore club
  • Team France SailGP x Accor dinner at the Sofitel Accor Palm
  • Supporting a CSR mission : "Desert Clean up
  • Set-up of activations in the Race Village : brand presence and branding in the village, set-up of a structure for a "Grind for Clean Energy" sports activation.
  • Transport management for the customer and Team France for activations
  • Production of branded items/goodies
  • Implementation of a branding plan for each site
  • Relations with local partners and service providers
Accor stand at the Race Village SailGP
Desert CLean Up" group
Accor and Team France events
Waste collection in the desert
Animation Team France x Offshore club