On the occasion of the SailGP stopover in Dubai, Accor commissioned us to manage and produce their activations. The major hotel group has been a partner of both the race and the French SailGP team since early 2023.
Dubaï
The event
Key figures
- A team of 3 travelled to Dubai to produce the activations.
- 292kg of waste collected during the "Desert Clean Up" campaign
- Over 150 people took part in the "Grind for Clean Energy" event
Our assignments
- Organization and branding of the France SailGP team's meeting with the local offshore club
- Team France SailGP x Accor dinner at the Sofitel Accor Palm
- Supporting a CSR mission : "Desert Clean up
- Set-up of activations in the Race Village : brand presence and branding in the village, set-up of a structure for a "Grind for Clean Energy" sports activation.
- Transport management for the customer and Team France for activations
- Production of branded items/goodies
- Implementation of a branding plan for each site
- Relations with local partners and service providers
