Red Bull Kick Off

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Once a year, Red Bull France brings all its employees together at a seminar to take stock of the company's activity and launch the new season together.

Alpes d'Huez

The event

In 2021, Red Bull wanted to organize their end-of-year seminar in Alpes d'Huez, and we helped them arrange the weekend. The program included a one-day plenary session in the town's Palais des Congrès, a day in the mountains with a downhill yooner race (a cross between a toboggan and a monoski), themed evenings, etc.

Key figures

250 Red Bull employees
A private ski slope for a descent of 250 yooners
3 days of activities and meetings in the mountains

Our assignments

Organisation of a yooner race on the Alpe d'Huez slopes
Yooner rental
Sports management (forming the starting grid, start/finish rotation, timing...)
Installation of a podium for the race winners’ prize giving
Privatisation of areas in the resort (Palais des Congrès, slopes, restaurants, etc.)
Technical and logistical management (sound, video, decoration, etc.)
Relationship management with local stakeholders (hotels, ESF, SATA, etc.)
Highlighting Red Bull's branding and a show car on the premises
Management of team briefings