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Red Bull Kick Off

Once a year, Red Bull France brings all its employees together at a seminar to take stock of the company's activity and launch the new season together.
Alpes d'Huez

The event

In 2021, Red Bull wanted to organize their end-of-year seminar in Alpes d'Huez, and we helped them arrange the weekend. The program included a one-day plenary session in the town's Palais des Congrès, a day in the mountains with a downhill yooner race (a cross between a toboggan and a monoski), themed evenings, etc.
Logo Red Bull

Key figures

  • 250 Red Bull employees
  • A private ski slope for a descent of 250 yooners
  • 3 days of activities and meetings in the mountains

Our assignments

  • Organisation of a yooner race on the Alpe d'Huez slopes
  • Yooner rental
  • Sports management (forming the starting grid, start/finish rotation, timing...)
  • Installation of a podium for the race winners’ prize giving
  • Privatisation of areas in the resort (Palais des Congrès, slopes, restaurants, etc.)
  • Technical and logistical management (sound, video, decoration, etc.)
  • Relationship management with local stakeholders (hotels, ESF, SATA, etc.)
  • Highlighting Red Bull's branding and a show car on the premises
  • Management of team briefings
Depart de la course de yooner
Descente en yooner
Descente en yooner
Descente en yooner
Podium final