Red Bull League Of Its Own

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The Milestone agency has been commissioned to produce Red Bull's most important gaming event worldwide : Red Bull League Of Its Own.

Accor Arena

The event

Just a few months after hosting the League of Legends Worlds, Red Bull chose Paris, the new esport capital of the world, to organize the second edition of the Red Bull League Of Its Own. The Accor Arena was transformed into an esport temple, welcoming the world's best teams for a unique event. Among the teams invited were prestigious names such as Karmine Corp, G2 Esports and the reigning world champions: T1. The event captivated thousands of spectators in the arena with a soccer stadium atmosphere and online on Red Bull's Twitch channel, OTP and with several co-casters on site like Gotaga and Kameto.

Kamel's co-cast station overlooking the venue

Our assignments

The realization of the artistic director's vision and proposal.
Management and supervision of audiovisual technical aspects (screens, stage, sound systems, lighting systems, technical control room, etc.).
Deployment of all technical aspects related to the game (network system with anti-hacking, game pcs, hardware, configuration of elements...).
Implementation of brand branding in all production and consumer areas of the Accor Arena.
Dedicated support for the event's partners in setting up their activations and events for the general public.
The complete layout of the production areas and the creation of platforms to accommodate the casters and co-casters of the event.
Support for TV production teams in setting up their broadcast systems.
Security arrangements for players, casters / co-casters, artists...
Management of accreditations, logistics and catering for all participants (players, technical teams, staff, etc.).