Tag Heuer & Porsche activation

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As part of the 24 Hours of Le Mans meeting Tag Heuer, an emblematic partner of Porsche, put together a hospitality package to enable their privileged guests to enjoy a not-to-be-missed experience.

24h du Mans

The event

VIP guests were treated to 2 exceptional days during the 24 hours of Le Mans to discover the world of Porsche and Tag Heuer. They were welcomed in several locations to enjoy a memorable experience with exceptional activities, visits and entertainment. These included an overnight stay at the Château de la Vaudère, a lunch in the countryside and dinner at the Porsche Experience Center. The group rounded off their weekend by watching the Le Mans 24-Hours race in a venue dedicated to Tag Heuer.

Key figures

2 days of unforgettable experiences in the world of the two brands
25 top VIPs were lucky enough to enjoy this private event
3 exceptional branded venues (Château de la Vaudère, Porsche Experience Center, 24 Hours of Le Mans circuit)

Our assignments

Booking accommodation and transport
Relationship management with the Château de la Vaudère
Organizing lunches and dinners for all guests
Management and requests to the relevant suppliers
Each location fitted out with the appropriate branding