Transat Jacques Vabre

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The Transat Jacques Vabre, is the longest and most demanding transatlantic duo race. It was created in 1993 by the city of Le Havre and the Jacques Vabre brand and is co-organized by the Normandy region. The world's best sailors compete every two years. The start of the 15th edition of the Transat Jacques Vabre was given on 7th November 2021.

Le Havre

The event

This sailing race, which follows the Route du Café, linked the port of Le Havre to the bay of Fort-de-France in Martinique for the first time. Four types of yacht compete in this race: Ultimates, Ocean Fifty, Imoca and Class40s. Each class of boat has a dedicated race course. Before the start of the race, a 23,500m2 village was set up and open to all for a period of 10 days.

Key figures

79 boats, 158 skippers and 3 race courses
23,500m2 for the Start Village with 75 exhibitors
+250 people mobilized before, during and after the event
+500,000 visitors to the village
11 million TV viewers in France

Our assignments

Operations Management
Production of the Départ village in Le Havre
Management of the large gathering file
Mooring plan and nautical structure management
Management of private and public partnerships
Management of the partner agencies (hospitality, village, travel)
Design and management of the official pavilion
Defining the branding and signage plan
An accreditation system adapted to the event
Emergency and safety management
Management of the crisis conditions (social tensions in Martinique and Covid-19)
Supporting our counterparts in Martinique