Wilson 2vs2 Tournament

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For the second year running, Wilson asked Milestone to produce its activation for the NBA Paris Game. As the official ball of the NBA, Wilson promotes its brand through events held alongside major sporting events.

Halle des Blancs Manteaux

The event

The event was held on January 7, 4 days before the NBA Paris Game, at the Halle des Blancs Manteaux in the heart of Paris. Throughout the day, a 2-on-2 basketball tournament open to all animated the space, offering participants the chance to win tickets for the game held at the Accor Arena. Alongside the matches, various immersive activities in the world of basketball were deployed: a DJ set, a breakdance show, a dunk contest and a retrogaming experience on the NBA JAM game.

Key figures

2 half basketball courts have been installed in the hall,
A wall of 60 balls featuring Wilson Basketball's various collaborations,
16 men's and 10 women's teams competed for victory,
Over 1,000 curious visitors attended the event,
A 9-hour day punctuated by the tournament, entertainment and above all a basketball atmosphere.

Our assignments

Contractualization of a venue to host the event in the best possible conditions,
Installation of two half basketball courts (surfacing, basket, scoring display, etc.),
The definition of a complete branding plan for the exterior and interior of the venue,
Managing a technical set-up for sound, lighting and video,
Setting up the various activities during the event,
General coordination of all service providers and partners.