A major operation to kick off 2023! Wilson asked us to help them roll out their activation plan for the 2023 NBA Global Game in Paris. Wilson wanted to create an event to promote its most beautiful sporting emblem - the NBA ball.
French Open
Key figures
- 4 celebrities from the sports world faced each other in 2 against 2 on the centre court (Joakim Noah, David Ferrer, Gaby Williams and Rip Hamilton)
- +200 people welcomed from the private sphere of Wilson for the evening
- Distribution of customized Wilson balloons and merchandising for each person
Our assignments
- The creation of a decoration of the central court for a large-format marque branding also included on the iconic elements of the court
- The set-up of the official basketball basket on the centre court for a sports exhibition
- Dressing and decorating interior spaces with Wilson colors and assets
- The participation of a DJ
- Management of all service providers in association with the Roland Garros teams
