As part of its partnership with the French Tennis Federation, Wilson wanted to hold a private promotional event with guests and personalities from the world of tennis.
Galeries Lafayette Paris
Key figures
- 200 Wilson guests (media, former players, VIPs, influencers, etc.)
- 2 digital animations in the world of tennis (levitating tennis balls and virtual reality tennis game)
- A fashion show to present the Wilson clothing collection
- Roland Garros match broadcast on a giant screen with a relaxation zone
Our assignments
- Custom-designed decorative elements (giant Wilson logo, clay-colored photo call, TV backdrop, etc.)
- Technical set-up for sound, lighting and digital animations (virtual reality, levitating ball...)
- The organization of a fashion show using models to promote Wilson clothing and accessories
- Management of Galeries Lafayette's constraints and safety measures (wind load, delivery on the roof, night-time dismantling, etc.)
- Management of all service providers in liaison with the Wilson, French Tennis Federation and Galeries Lafayette teams
