Large Gathering
We mobilized our expertise to support our customer and oversee all operational aspects of the event. We produced the documentation for the major gathering, and applied our know-how to manage access and the flow of the 25,000 spectators attending the event. The agency also took charge of the catering for the general public, with the search for and installation of food trucks, as well as the layout of the areas to meet the needs of the visitors.
Institutional
Milestone was responsible for the institutional, administrative and legal aspects of Red Bull's move to the Côtes de Pech David green base for the duration of the project (set-up, event and dismantling). All municipal services were mobilized, along with our teams, to ensure the smooth running of the race (rights holders, traffic, cleanliness, green spaces, etc.).
Technical
The agency put its technical expertise at the service of the event to ensure electrical distribution over a vast area, as well as the installation of sound and giant screens. We also worked with the TV production team to find solutions for video capture issues.
Flow and population management
We have deployed a safety and rescue system, including some fifty security guards, a dozen emergency doctors, an accreditation system and on-site logistics management, enabling us to welcome participants, the general public, Red Bull guests and all those working on the event in the best possible conditions.
News
For this year's event, we've come up with a number of innovations to enhance the experience for visitors and participants alike. We designed a new track with original, dynamic obstacles. All the structures were reusable ephemeral modules that were decorated for the race. We managed the installation of a new space for the brand's partners, a Twitch live broadcasting platform, as well as the coordination of a new entertainment zone. A host of new features that have enabled the 2024 edition to go from strength to strength.
Budget optimization
As a production agency, we play a support and consulting role for our customers, helping them to find the best operational solutions, select the best service providers, negotiate the best prices and guarantee maximum budget efficiency.
