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Red Bull Soapbox Race

Red Bull made Toulouse its home for the return of the Red Bull Soapbox race! On 18th September 2022, the brand's flagship race was held on the Pech David hill. After several editions in the Parc de Saint Cloud in Paris, Red Bull wanted to bring this crazy course to the ‘pink’ city.

Key figures

  • +25,000 people on site to watch this iconic race
  • 49 vehicles built by our teams
  • A total of 196 participants
  • A 530-meter-long track with original obstacles for an obstacle course-like race
  • 9 stars from different backgrounds to judge the participants' performances (Romain Ntamack, Camille Chapelière, Bigflo&Oli...).
  • Sébastien Ogier arrived to test the track in a racing buggy
  • Very strong national and international media coverage.

Our assignments

  • Design and installation of the race track (obstacles and straw bales)
  • Management of institutional files
  • The set-up of the emergency and security system
  • Definition of a branding and signage plan
  • Management of the activities program
  • Collaboration with stakeholders
  • Team management
Soap Box
Soap Box
Soap Box
Soap Box
Soap Box
Soap Box
Soap Box
Wide photo with the participants